They say. You’ve to crawl before you walk. But I started reading before both. Ever since my love for books has been taking me to so many places. And discovering the art of copywriting was no different. Once I learned of a copywriter’s sacred job, I never had the heart and stomach to do anything different.

Over the years I have been honing my craft to come as close as the greats. Plus, being born in Eritrea and having lived in three countries prior to coming to America, has really helped me. Enabled me to have empathy and understand the human condition more.

In my free time. Or as an excuse to escape the tyranny of page, writing; I love to play and watch soccer. Chelsea is my team. Cycling is also another sport I can not miss a game, even if I have to wake up at 4 in the morning.

Stand-up comedy, too, fills up a great deal of the media I consume. It’s funny how it has a lot in common with advertising.